VERVE

A bold and playful form with a translucent, reflective skin creates a sophisticated urban landmark in Clyde North. The large fluted panels to the South & East orientations, form a semi-transparent skin which sits proud of the crisp white rendered building behind. The form and materiality of these screens will change throughout the day, casting light and shade on the building form beyond, creating a sense of playfulness.

The built form responds to the existing topography and surrounding context of the site. The design concept responds to the public interface to the South with a sophisticated language, while opening up to the mountain views and natural aspects to the North. The gentle landscaped platforms lead you up to a welcoming and grand entry. The façade folds into the space, inviting and intriguing. Once inside, the space opens up to the North and East, framing the views with beautiful large arched openings and full height glazing.

Designing the VERVE land sales building was as much about communicating a brand as it was about a landmark built form to attract potential buyers. A collaboration with the developer, place visioning and branding consultants together with the sales team, a playful, confident, and sophisticated identity came to life that we have embodied within the architecture. 

The VERVE building sparks intrigue and opportunity via a bold, white-rendered form which is softened by curved and undulating forms. Large, semi-transparent fluted panels to the South and East orientations create playful shadows that change throughout the day and curate the experience of entering the sales office. 

The hospitality-focused space is planned around moments of greeting, educating, contemplation, and meeting. The bold masterplan table acts to anchor the visitor journey with oversized cylindrical supports and a gloss finish in dark crimson. Beyond, a beautiful, curved marble bench and kitchen amenities suggest relaxed conversation. This kitchen space was conceived as both a customary informal meeting point and to exemplify a sophisticated lifestyle. Likewise, other areas of respite (including the kids’ play space) are considered carefully as part of the potential buyer journey. Perhaps most powerful are the striking arched openings and full-height glazing that frame views over the VERVE land allotments to the mountains beyond. 

This is a place to harness aspiration, where an entire lifestyle and community opens up in the mind of the occupant. 

Site: Clyde, VIC 
Visit: www.verveclydenorth.com.au